Packaging is often neglected or not given much thought to by most people before they start a business. You too might find it hard to believe but packaging plays a huge role in defining how people perceive your products. It’s no surprise, therefore, that any marketing experts even consider packaging to be as important as the product itself! You may …

A lot of people underestimate the power of good product packaging. Not only is it able to protect the product during the distribution phase, it also plays a big role in the marketing process. Think of it as the “dress” of the product and you would understand how it can help the item appeal to the general public. One of …