Influencers play an enormous role in today’s market, and that role centers around authenticity and trust. Influencer Marketing Statistics present a more personalized version of content creation and marketing than traditional advertising. By focusing on highly specialized content, they can reach concentrated audiences that require a certain kind of transparency to infiltrate. In this article, we will explore how influencers …

Hotels & Influencer Marketing – Infographic It’s hard to escape all the talk about the prolific progress of influencer marketing within the business to consumer circles. Influencer marketing allows brands to leverage the following of a particular “influencer” who is said to have a certain appeal/influence over that following’s buying behavior. Of course, this can be immensely powerful but it …

Celebrity endorsement has always been a popular way for big brands to promote their products, but these would often be multi-million-dollar deals. This infographic from One Production takes you through the rise of the micro influencer which has the changed the way it’s all done. Interestingly, even though companies are spending millions to have A-list celebs, only 3% say they’re …