Are you considering to use influencer marketing for your business?
The benefits are apparent. You’ll be able to open doors to a new audience, generate leads, and increase sales. However, there’s also a negative side to this ever-growing phenomenon.
Let’s take a quick look at both — the advantages and disadvantages of influencer marketing.
The Advantages of Influencer Marketing
Influencers can help spread the word about your business really quickly. Since they have huge followings and a great name in their niches, people are likely to believe what they say.
Moreover, getting recommendations from them can term your brand as trustworthy and credible. When an influencer talks highly of your brand, they’re likely to paint your brand in a positive light.
Also, one of the reasons why influencer marketing has had so much success is because it’s affordable and quick. Nano- and micro-influencers are making influencer marketing viable for those with smaller budgets as well.
The Disadvantages of Influencer Marketing
If you ignore the drawbacks of influencer marketing, you’ll have to face grave consequences.
The most common mistake marketers make is to rush the influencer vetting process. This step will largely determine how well your campaign can perform. So, go beyond evaluating influencers’ follower counts. Take a look at their content style, audience demographics, and engagement rate before making a decision.
Moreover, evaluating your campaign’s performance can be difficult. This is because goals are often difficult to quantify. This leaves marketers in the dark for they don’t know if their campaign is generating the desired results.
In the end, whether your campaign will succeed or not lies in your hands.
Plus, if you need help to kickstart your campaign, you can leverage an efficient influencer marketing platform. I’ve collated a list of the best ones in a post on ShaneBarker.com.
To learn more about the pros and cons of influencer marketing, check out the infographic below.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.