According to the Pew Research Center statistics, in the United States, more than 70% of people use Facebook, 59% of people use Instagram, 22% people use LinkedIn, 27% use Pinterest, and 38% use Twitter. That’s every single day.  All these stats make it clear that there is a large potential for online marketers. Among all these social media networks, Facebook …

Although there is a relationship between advertising and marketing, there are clear-cut differences you should be aware of. We believe this understanding will help you make use of both concepts when the need arises. There are many details explaining the difference between both concepts. One of such is that advertising has to do with strategies put in place to make …

Instagram is a free social media platform to share photo and video content with family and friends. You can share any visual content with your friends using Instagram on your smartphone or desktop. Instagram is a commonly used social media application for getting more target audiences free of cost to grow up your brand. People are using this application to …

Influencer marketing is an effective method to quickly enhance your brands online and improve brand awareness among your target audience. Based on Forbes, influencer marketing develops faster than digital advertisements, with prominent aspects influencing an industry leader’s followers to excel in growth using your business. For instance, the beauty of influencer marketing is that the audience is already present. Therefore, …

So, you have heard that SEO can give you excellent ROI and you are here to learn all the search engine optimization basics to get started. That’s awesome! SEO is 100% one of the best ways to increase website traffic and, in turn, increase leads. This means more potential customers and clients for your business. But SEO is not a magic …

When it comes to framing marketing strategies, marketers need to take advantage of the growing digital marketing opportunities and then go for an integrated marketing plan. To improve your marketing strategy, you need to quickly understand how to make the most from the best practices and cover all customer life cycle parts. If you don’t yet have a planned strategy …

With the competition so fierce for Amazon sellers, the need for advertising is evident if you want to come out on top. Of the millions of small and medium businesses selling on Amazon, only 50,000 surpassed the half-million mark in annual sales. Now, that’s what I call competition! Of course, there are many marketing metrics in business that you have …

Modern-day entrepreneurs rely on technology to carry their business operations and use various technical devices to perform everyday tasks. Similarly, customers also tend to use their smartphones for almost every other activity. When they find a glitch in technological devices, their lives seem to come to a halt. Marketers understand that catching customers’ attention online is the right thing to …

It goes without saying that a website serves as a digital identity of a company. Suffice it to say, if it is not engaging and captivating enough, it won’t paint a very positive image of a business. On the other hand, a website designed to perfect can help to enhance the brand image. This clearly illustrates the importance of hiring …

Growing your business through SEO and digital marketing can be a very complicated task to tackle by yourself. The concept has many aspects that you need to learn, each of which can be intricate and complicated. As a result, many businesses that don’t have lots of experience with digital marketing tend to outsource for SEO services. Unfortunately for these companies, …