Are you currently using Instagram to promote your products or services? Are you happy with the results you’ve achieved so far? If the answer is no, then you might want to reevaluate your marketing strategy and start exploring more clever ways to boost your e-commerce sales. With more than 1 billion monthly active users, Instagram surely is one of the …

Are you considering to use influencer marketing for your business? The benefits are apparent. You’ll be able to open doors to a new audience, generate leads, and increase sales. However, there’s also a negative side to this ever-growing phenomenon. Let’s take a quick look at both — the advantages and disadvantages of influencer marketing. The Advantages of Influencer Marketing Influencers …

Influencers play an enormous role in today’s market, and that role centers around authenticity and trust. Influencer Marketing Statistics present a more personalized version of content creation and marketing than traditional advertising. By focusing on highly specialized content, they can reach concentrated audiences that require a certain kind of transparency to infiltrate. In this article, we will explore how influencers …

Hotels & Influencer Marketing – Infographic It’s hard to escape all the talk about the prolific progress of influencer marketing within the business to consumer circles. Influencer marketing allows brands to leverage the following of a particular “influencer” who is said to have a certain appeal/influence over that following’s buying behavior. Of course, this can be immensely powerful but it …

Celebrity endorsement has always been a popular way for big brands to promote their products, but these would often be multi-million-dollar deals. This infographic from One Production takes you through the rise of the micro influencer which has the changed the way it’s all done. Interestingly, even though companies are spending millions to have A-list celebs, only 3% say they’re …