You would be unlikely to walk down a city street around the world without seeing at least one person using their smartphone in some way as they go about their daily lives. Smartphones and the Internet have become ubiquitous in today’s modern world and with technology advancing so quickly, it’s no wonder that people literally are using their phones for …

With digital marketing getting so popular it can be easy to forget about tried and trusted techniques that still work. This infographic from Colourfast looks at why you should still use direct mail as part of your marketing mix. The ROI speaks for itself with U.S advertisers enjoying a $1,300 return on direct mail. One aspect is that people simply …

Replacing someone with power in a company can be difficult. It is made even more difficult if a company doesn’t plan for when a CEO leaves. This infographic from  Davitt Corporate Partners looks at the importance of succession planning in companies from the top to the bottom. Interestingly, 40% of new CEOs fail to meet their performance goals in the …

Having a full-time job on its own isn’t easy but having a full-time job and a family to take care of is a lot harder. This infographic from HappyCleans takes you through some great apps for parents who have the unenviable task of coming home after a long day to do a variety of household tasks. One issue many working …

What does it take to create a personal brand? There are a lot of freelancers and solopreneurs in the society, who are trying to build their own identity. Many people are still in a state of confusion as to how to get clients and build a rapport or how to market their work efficiently. Now that workspaces and offices come …

People can observe plenty of E-commerce businesses online at the moment. More and more business people are coming online in order to do their business. It has become a trend to do business online these days because people can reach their targeted clients without much effort. People who carry out businesses online can make a lot of money along with …

Facebook is the most popular site on the Internet and sees traffic of more than 1.13 billion users each day. With this incredible amount of traffic, it becomes hard for marketers to ignore Facebook’s importance as a targeted marketing platform. There are a number of targeting options, but all the work beyond that has to be put in by you …

In a typical email Marketing situation, a corporation builds an email list to succeed in or inform established and prospective customers. An email list is also complemented by a promoting info that permits for personalization, data processing, precise targeting or alternative functions. However, present and unsought email, coIn a typical email Marketing situation, a corporation builds an email list to …

Analytics Tools provide associate insight into the performance of your web site, visitors’ behavior, and information flow. These tools are cheap and simple to use. Sometimes, they’re even free. Google Analytics Google Analytics is a premium analytic tool that provides a detailed statistics of the web traffic. It is used by more than 60% of website owners. Google analytics helps …

Content Marketing Associate Instagram’s advertising base is growing at an unbelievably rapid rate, with the photo and video sharing site recently reaching 1 million advertisers. Mobile-friendly ad units like carousel ads are helping Instagram advertisers drive engagement, clicks and sales from the site’s over 600 million monthly active users. Find out which creative strategies top retailers are using in their …