With digital marketing getting so popular it can be easy to forget about tried and trusted techniques that still work. This infographic from Colourfast looks at why you should still use direct mail as part of your marketing mix. The ROI speaks for itself with U.S advertisers enjoying a $1,300 return on direct mail.
One aspect is that people simply enjoy receiving direct mail and often see it as a ritual. 41% of Americans look forward to checking what’s in their mailbox every day so it really is well worth your company being a part of that.
When you compare it to email it enjoys a far superior response rate. This makes sense as our email inbox is so cluttered these days and there is far less competition in the actual mailbox. Find out how to create the perfect direct mail marketing campaign in the infographic now.