We live in a digital world where people visit search engines before making a purchase decision. Studies show that 70% of consumers will visit a store because of the information they found online. As a small business owner, you have to make it really easy for your potential customer to find you. But before we dig into the importance of …

On the wider internet, there are some key differences between SEO and PPC. Unfortunately, for many business owners, this question doesn’t have a general, straightforward answer. While both marketing tactics are effective, they serve different purposes and often have different results. Depending on your business’s needs, there are many reasons why you might choose one over the other. However, if …

What is SEO? How does it work? Want to know some of the absolute basics of SEO? Well, read on. We have a ton of information that can help you out. What is SEO? SEO is the process of getting a website ranked in the search engine results for certain keywords relevant to that website. Ideally, a site would be …

Happy New Year! The new year brings a new set of guidelines from Google for SEO marketers. SEO will be one of the biggest ways for companies to get their website to be at the top of Google search results. Read about these 2020 SEO trends in order to be prepared for what the year will bring! 1. Domain Authority …

Your website is finally up and running, your brand is ready for the world to see, and you are expecting the same results as every other business out there –  To increase conversions To grow your customer base To increase sales of your products or services Websites are an important part of the customer journey and can easily help you …

The fundamentals In order to understand the fundamental principles of digital PR,it is imperative to understand how to distinguish it from traditional PR. Both methods have a similar (but subtly different) objective. The reputation of the client or your company and brand awareness for the target audience are both sought to be enhanced. While traditional PR seeks to enhance all …

It is a method to get traffic for, free search results, editorial, natural and organic result in the search engine. All the prime search engines such as Google, Bing, and Yahoo give search results that are primary. The entire displayed content on the website like web pages, videos, the local listing is ranked. All the website owners are now embracing …

SEO is a necessity today in the market for any website to be worked upon rather it be business, blogging, e-commerce or any other kind of website. SEO in simple terms could be said to optimize a website to rank in results for one or a set of keywords in the search engine. Today I would google or search on …

SEO agencies provide search engines with the ability to handle an increased amount of visitors. Companies hire SEO agencies to improve their search capabilities. They also help find certain sites and improve the chances that they will show up in the first place. SEO services are a wide section, they include all of the following: keyword or keyphrase optimization and …