Whether you’re just a startup or have been in the business for years, getting more e-commerce sales on your end will significantly benefit your company.
How important is e-commerce marketing?
At its core, e-commerce marketing utilizes promotional strategies that help drive traffic to your website, convert that traffic into paying customers and retaining them post-purchase.
For you to have a holistic marketing strategy, you should come up with tactics both on and off your site. By doing so, you’re building customer loyalty, boosting brand awareness, and ultimately, gaining online sales.
But the thing is, every business undergoes through plateaus and declines in sales. If that happens to you, don’t be discouraged. When you start your own e-commerce site, and if you have trouble with finding new ways to get more customers and boost your revenue, there is still hope.
While your previous strategies might have worked out at some point, eventually, some of them can easily go stale.
That’s why your business has to keep up with the latest trends. Here are the top marketing strategies that will help you drive e-commerce sales in no time:
1. Live Chat and Instant Messaging
There are other optimal ways that you can engage your prospects aside from email. For instance, you can utilize a live chat to engage your shoppers.
A lot of live chat tools lets you target a specific audience on certain pages after they’ve been on your site from quite some time or they’re directed to your site via your newsletter.
Instant messaging and live chat allows you to converse directly with your customers. It gives you a chance to answer their immediate concerns before they go on purchasing your product.
2. Word of Mouth Marketing
A lot of consumers trust their friends. That’s why word of mouth marketing is one of the most vital sources of marketing.
In fact, according to a Nielsen study, 92 percent believe in friends and family’s suggestions more than they ever believe in traditional marketing.
Take note that WOM doesn’t just stop in just one interaction. One individual will tell another, and that person will tell it to someone else.
It’s like a chain. As the word spreads even further, the more people get to know your brand. This makes WOM an excellent tactic for exposure and distribution.
As a marketer, segmenting your audience is one of the most challenging tasks. But all the hard work is worth it.
When you segment your visitors to audiences, you’re making your conversion marketing campaigns more effective and relevant.
An easy way to segment them is through geotargeting. Geotargeting utilizes your customer’s specific location to push through your marketing campaigns.
It allows you to:
● Direct your ads to local venues
● Effectively segment your audience by area
● Utilize other stores to push your sales
● Create custom landing pages
● Efficiently position your campaigns based on local events
4. Keyword Research
At the end of the day, keywords do matter. From a strategic standpoint, keywords allow you to pinpoint your products that are in demand. After all, you can’t succeed if you don’t understand marketing defining keywords.
5. Social Media Marketing
Establishing a strong social media presence is essential. If you’re inactive on social media, users will have limited options when contacting you, which leads to low client retention, and significantly affecting your revenues.
The main goal of social media marketing is to boost brand awareness and conversions, as well as help build and maintain the reputation of your business. That’s precisely why social media marketing is focusing on creating promotional and informational content, as well as interacting with users on various platforms.
6. Email Marketing
Its purpose is to let your brands stay on top of the minds of your prospective customers, give them informative content ‒ such as news and coupons ‒ to help them keep coming back in the future.
Here are different types of emails you can send to prospective customers:
● Welcome email: Welcome emails are known to drive 320% more revenue than other promotional emails.
● Sale Updates: If you’re planning to hold a sale, then your subscribers need to know. After all, the main reason they’ve subscribed is to receive updates about your promotions.
● “What’s New?” Email: Among all e-commerce marketing emails, this one’s the most simple. This gives your subscribers the chance to check out what’s new.
● Abandoned Cart Notification: A lot of products in an e-commerce cart are left abandoned. An abandoned cart notification will remind a person of a specific product they’ve added in their cart.
7. Mobile Optimization
Your online store should be designed for mobile.
Surprisingly, a majority of shoppers have encountered issued when shopping with their smartphones. Most of them won’t come back after having a negative user experience.
That’s why it’s crucial that you invest in a multiple channel web design, and making it a priority to optimize your mobile site.
Over to You
Implementing these e-commerce marketing strategies for your business will help you thrive and survive in the long run. While it might seem daunting at first, all the effort and the hard work will be worth it in the end.