Instagram stories are among the most effective ways to communicate and build relationships with your audience on Instagram. According to the most successful Social Media companies in Dubai, Instagram stories are a “must-have ingredient” of every successful Social Media marketing strategy nowadays.
In case your business profile is still not using Instagram Stories, it’s about time to start. Rest assured that your engagement will significantly improve. To get the most out of Instagram marketing for your business, you can take a DIY approach or appoint this task to someone from your team. Keep in mind that a person responsible for Instagram marketing should have a vast knowledge of digital marketing.
Believe it or not, it’s hard to find such a person if your business is not about providing digital marketing services. This is why many successful business owners choose to hire a professional Social Media company in Dubai to take care of their SM accounts.
Regardless of your choice, we will share some proven Instagram story ideas that many social media companies in Dubai use in their Social Media marketing strategies and that your business can benefit from.
- Add a location marker.
- Create Interactive Polls and Quizzes.
- Ask People to Turn on Post Notifications.
- Share Behind-the-Scenes Content.
- Teasers are Never Out of Fashion.
- Run Contests and Giveaways.
- Promote Your Service or Product.
- Use Swipe Up Feature.
- Post Quotes and Simple Graphics.
- Share User-Generated Content.
- Create and Promote Your Own Hashtag.
- Share Exclusive Discounts and Offers.
- Conduct Q&A Sessions.
- Collaborate with Influencers or Other Businesses.
- Share Customer Testimonials and Reviews.
- Share Inspirational or Educational Content.
- Promote Other Channels.
Without further ado, let’s begin.
Best Instagram Story Ideas for Business
1. Add a location marker.
Many marketers overlook this one, but you shouldn’t. When you combine location markers with proper hashtags, your Instagram stories can get up to 100% more views.
From here on, it is simple math, as more views mean more potential customers.
2. Create Interactive Polls and Quizzes.
Polls are a fantastic way to boost engagement. By asking your audience a question, you will make them feel like their opinion matters (and it should). All professional Social Media companies in Dubai create pools with simple questions with even simpler answers, and so should you if you decide to take a DIY approach.
3. Ask People to Turn on Post Notifications.
This one is quite simple. All you have to do is encourage your followers to turn on their post notifications. As a result, they will get a notification each time you post something, and you will get more engagement (comments and likes).
4. Share Behind-the-Scenes Content.
Sharing candid, behind-the-scenes moments on Instagram Stories is a great way to get to know your audience and put a face to your brand. Show your followers around your workplace, explain the manufacturing process for your products, or introduce them to the people who work for you. Sharing insights like these with your audience helps establish your company as trustworthy and transparent.
5. Teasers are Never Out of Fashion.
If you are having a product or service launch soon, you should consider adding a teaser story. This is an effective way to warm up your audience and boost interest in your upcoming product or service.
6. Run Contests and Giveaways.
Instagram Stories contests and giveaways are a fun way to get people interested in what you have to offer. Ask your followers to get involved by tagging a friend, sharing your story, or responding to a question. Give away something of value to your target demographic. This will help you gain more followers, as well as boost brand awareness and user-generated content.
7. Promote Your Service or Product.
Instagram story is a great place to promote the service or product your business is offering.
For example, if you are offering a service, make explainer videos focused on how your service can help your customers. When it comes to products, photos were taken from different angles, and a short how-to-use video will be more than enough.
Social Media companies in Dubai follow the best SMM practices when it comes to promoting your product or service, and so should you. Your copy should focus entirely on the benefits of your service or product and not their features.
8. Use Swipe Up Feature.
Once your business account has more than 10,000 followers, you will be able to use the Swipe Up feature for Instagram stories. This is a great way to drive traffic to your landing pages, giveaways, blog posts, etc. Professional Social Media companies in Dubai have designers on their payroll who can add some great-looking animation to the swipe-up arrow.
9. Post Quotes and Simple Graphics.
Posting quotes on your Instagram story is excellent, as it won’t affect your profile’s theme (Instagram feed style). You can use many online tools to make fantastic quote designs such as Canva, Easil, etc.
You can use these same tools to create beautiful visuals for your short text messages that your followers will adore.
10. Share User-Generated Content.
Creating brand loyalty and trust through UGC is a powerful strategy. Share customer-generated content that features your products or services, and be sure to give proper credit to the original creators. This will not only show your customers that you value them, but it will also inspire others to interact with your business and share their own creations with the world.
11. Create and Promote Your Own Hashtag.
Every business needs to create its unique hashtag. It can be the name of your brand, your product, or the vision of your business. The hashtags are often used in comments, but you can use Instagram stories to promote your hashtag and campaigns associated with it.
12. Share Exclusive Discounts and Offers.
You can motivate people to follow you on Instagram by offering special deals only visible to your followers. Make people feel like they need to act quickly by making the offer time-sensitive or restricted in quantity. Direct customers to your online store or promotional website by means of interactive stickers or swipe-up links. This will increase not only traffic to your website, but also revenue.
13. Conduct Q&A Sessions.
Host live Q&A sessions on Instagram Stories to interact with your audience in real time. Ask and answer questions from your followers about your business, goods, and industry. This will not only endear you to your target demographic, but it will also establish you as a credible resource in your profession.
14. Collaborate with Influencers or Other Businesses.
Working with other companies or influential people in your field can increase your visibility and boost your reputation. Work together on Instagram Stories by sharing content, doing takeovers, or launching combined campaigns under both brands. Your brand will gain new fans and followers while your audience receives useful information.
15. Share Customer Testimonials and Reviews.
Credibility and trust can be rapidly increased through the use of positive customer evaluations and testimonials. Share reviews and testimonials from happy customers on your Instagram Stories. This will not only demonstrate the worth of your offerings, but also serve as persuasive evidence to new clients.
16. Share Inspirational or Educational Content.
Use Instagram Stories to encourage and inform your followers by posting inspirational sayings, useful advice, or fun information. Make your material more shared by using eye-catching visuals to draw in readers. This content not only helps your readers, but it also establishes your company as an authority in the field.
17. Promote Other Channels.
You can use the Instagram story to promote much more than just Instagram content. If you have a strong online presence on other Social Media channels such as Facebook, YouTube, (or any other), feel free to mention them from time to time in your stories. This will improve your business accounts on other platforms.
Instagram stories can be a powerful marketing weapon if used properly. We have covered ten proven Instagram story ideas that will help your business account grow. You can try to implement these ideas all by yourself, but we always suggest leaving it to professional Social Media companies in Dubai for maximum results.