You will be surprised by how much businesses have turned to social media to build their brands. Gone are the days that firms would solely depend on television ads and billboards to put their brand out there. The beauty of it is that using social media for branding has no restrictions to whether you are selling a product or a service. The benefits are immense for both ventures. Just having the idea or clue on social media being able to provide an arena for the creation of brand awareness is not enough.
To increase brand awareness on Facebook, Pinterest or any other social media platform, you will need to put the following tips into play.
1. Understand your market
It is easy to assume that all markets in the different industries would appreciate a similar form of engagement or everything every other business has to offer. Well, it is important to note that not being able to know your audience, and embarking on a social media marketing campaign to build your brand is a wild goose chase. Take time to research and understand your existing and potential customers. That way, it will be easy for you to produce content for your audience: content that will actually be helpful in drawing your audience.
2. Pick the right platform
What does that mean? For instance, having a presence on all the existing social media platforms does not mean that brand awareness will go well for you. Instead, you might find the efforts not to be bearing any meaningful results. As mentioned earlier, you need to understand your audience. The same should be applied when it comes to choosing a platform for your brand. Pinterest, for instance, is popular with female audiences. Instagram, on the other hand, is most preferred by millennials. With such understanding, you will be able to go where your customers are and maximize on your efforts to create quality for the particular arena.
3. Be active
Having an Instagram handle or having an account on Facebook does not guarantee your brand being where it needs to be. You have to engage your audience on a regular basis. Social media marketing campaigns and the creation of brand awareness demands a lot of time and effort. The fruits, however, will be worth your while. Make sure that your audience does not forget you. And, the only way around remaining on their thoughts is by posting and interacting with them regularly.
4. Partner with influencers
Do not be reserved for doing some group work. Reach out to influencers! It will go a long way in helping you narrow down on time you would otherwise have taken to connect with an audience. The good thing is, you do not have to pay them to post your content on their pages strictly. If you have quality content, you can have a symbiotic relationship with an influencer and have them post it for both of you to benefit. It is also vital to work with an influencer in your industry. That way, you will be able to attract quality traffic for your brand. That is the audience that is actually interested in what you have to offer.
5. Give more than you take
If you want your audience or customers to love your brand and engage more, you should focus on giving. What does it entail? You can consider giving them incentives and make them participate in competitions, which afterward they get a prize. Everyone loves to be put to a challenge and get to carry home something after winning. Apart from competitions, giving offers and discounts is also another means you could create engagement through giving.
6. Use visuals
The best way to build brand awareness is by standing out in the crowd. Social media can for a fact, be very noisy. The noise could get in the way of your audience noticing you. However, you can never go wrong with using visuals. Create catchy photos and videos and let them work for your brand. People tend to get compelled by and remember things that are visual. That said, make a point of attaching photos to your content that is in text form.
7. Track your progress
Finally, after employing all the other mentioned tips, make a point of tracking your progress. It is essential for you to know if your efforts are paying off or not. Keep track of the shares your posts get and the likes they generate. That way, it will be easy for you to identify what your audience enjoys engaging in and the changes that you need to make in order for you to get the best returns.
There are many more tactics that you can implement in the creation of brand awareness, but the mentioned can guarantee you satisfactory reports on https://www.sharedcount.com