We’re rounding the corner on 2018 and everyone is trying to wrap things up before the new year. If you are like most business owners, you are putting all of your eggs in one basket and hoping that your profit moves more into the black around the holidays. But what have you been doing all year to ensure that happens? One way to ensure that next year’s holiday crunch is more productive than this year’s take is to add an app to your business. If you’ve been thinking of how you can grow your business in a new way, an app can help you do that. Here’s why your business needs an app for 2019.
You Go Where Your Customers Go
First and foremost, if you are running an online business that requires your customers to be logged into their laptops to see your products or services, it’s time to upgrade. Make sure your website is responsive, which means that it can resize easily to fit into a mobile web browser. That’s step one. Step two is to position your brand and company so that it is always top of mind with your customers through the use of an app. How many apps do you have on your phone? 20? 30? I bet it’s more than 40. People love apps. They make life easier. Now imagine how you can make your customer’s lives easier by providing them a direct route to your business with an app. Remove the barrier of having to sit down at the computer and get more sales in 2019.
Send Them Notifications
Have you ever received a text or message from a company that informed you of a sale or special promotion? Those are called push notifications and they totally work to help drive sales to your website. Let your customers know that you are having a special promotion or a limited-time offer by sending notifications directly to their phones. Whether you run an online headshop or a salon, you can find a way to use push notifications to help grow your business with an app in 2019.
In-App Only Specials
One of the cool things about apps is that they don’t just have to be mobile versions of your website. They can offer special products and services that are only available through the app. Think about the possibilities of in-app purchases. There are a couple of ways to make money through the use of an app for your company: the first is to actually sell the app. Charge a fee for accessing it. The second is to charge fees for add-ons or additional features inside the app. The third way is to sell products within the app. It’s so easy to buy things online, but apps make it even easier to buy things directly on our phones so why aren’t you using this awesome technology?
Apps Tell Your Customers You Are Serious About Engagement
Whether you realize it or not, apps provide a great deal of engagement for your customers. How many times have you clicked on an app on your mobile phone today? Probably a lot. Do you ever just check an app to see what’s new or what is going on there today? We do this a lot with social media apps, but also reward apps, our favorite stores, and more. When you offer your customers an app, it lets them know that you are thinking about them and you want to be where the action is. It’s no different than standing on the street corner handing out samples: you want to be where the people are: well, the people are online.
Take your business to the next level with an app you can use to show your customers you care and want to provide them tons of value. Spend some time thinking about how your app will function and what you want it to look like and then talk to your friendly neighborhood app developer to get started. It doesn’t take long to go from no app to app in today’s results-driven world.
