Content marketing success is often measured by comparing the results. These results, known as the content marketing ROI, include brand visibility, revenue or conversions. The ROI will help determine how much effort you will put into producing and publishing content in the future. The higher the ROI, the more profitable your efforts.
There are some simple ways to boost your content marketing ROI. The most straightforward and clearest way is to get more value from each blog post since blog posts are the backbone of most content marketing strategies. If you put the same amount of effort into producing the blog posts but use new tactics to increase its effectiveness, value, or visibility, then you will achieve a higher ROI.
Here are some other ways you can boost your blog post’s ROI potential without having it consume a large amount money, time, or effort.
Before writing your blog post, or producing any piece of content, make sure it’s properly targeted. For example, if you could survey your target audience or interview someone from your target market to find out what topic they’re interested in you could find out which topics to build your blog around.
You can do long-tail keyword research to find target phrases specifically targeted to your audience with a low competition rating. With this strategy, you can help move your post past the online clutter in your niche, before it’s published.
Your blog needs to have share buttons. Social media share button is easy to create and can give an instant boost to your content. The shareable potential of each article will be increased, especially if the buttons you use give a count of how many times the article was shared. As the number of shares increases, other readers will be encouraged to join in and share with their followers.
3. Videos and Images
Each blog post should include videos or images, even if the media is hastily chosen. Even a stick figure, drawn by hand, can improve a post’s value. Consider the popularity of blogs like WaitButWhy and its signature stick figures.
Articles that contain about one image for every 100 words, receives more than double the number of social media shares as those with fewer images. Also, your article will be more discoverable by the search engines because of image search optimization.
If you include “shareable snippets” like specific phrases and hard statistics it can carry a huge impact on your content. This is another way to optimize a blog post.
You can create the snippets by pulling the text out of the main body of the article, making the text bold, or by using a standalone share button next to the snippet. A snippet will encourage a person to share the article so that more people can find this valuable information.
5. Links to Industry Influencers
Consider including a link to an article or other pieces of content from a prominent industry influencer. Not only will this link strengthen your content piece’s authority, it may even catch the attention of the influencer.
Most influencers use tools that automatically detect links to their websites or mentions of their name or company name. Also, providing this link will give you a good reason for future contact with that influencer.
6. Social Syndication
After your article is published, you need to share your content across all of your social media profiles. The, you should work on getting your article into an ongoing syndication stream. The piece should be redistributed on a periodic basis so that it continues to get attention.
After publication, syndication is a great way to get more attention to your content and site. As an ongoing content marketing strategy, syndication can help boost your blog post’s earning potential for a long time after the initial publication date.
7. Email Marketing
When looking into Houston SEO services, there are many new online marketing methods available. In the last decade, many new ways have emerged to get your content in front of your audience, however, email remains on the of the top marketing platforms in terms of its ROI.
For every dollar spent on email marketing, most businesses will be a return of up to $38. You can build an email list with your existing audience, then push for new subscribers on an ongoing basis. The email newsletters you send should feature some of your site’s top blog posts. This will not only boost your site’s traffic, it will also help keep your newsletter’s readers engaged.
8. Social Bookmarking
Submitting your article to a social bookmarking site like StumbleUpon or Reddit is another way to give your content a boost. The article should be a self-promoting piece, most social bookmarking sites remove this type of content.
Make sure the content you send is your best work since the content cycle for these types of sites is not only unforgiving, it is also very fast. You only have a small chance of getting noticed, but since submissions don’t take much time or effort it’s worth it.
9. Targeting Influencers
You can get an instant boost to your site and brand if your content is shared by an influencer. Reach out to influencers in your industry, who have a vested interest in your work, such as those who you’ve cited in the past, and tell them about your article.
With influencer targeting, you have a slight chance of succeeding. However, it’s worth it because you can get a significant boost if the influencer shares your post with their social media followers.
10. Republication and Ongoing Syndication
After the initial release of your blog post, make sure to work on keeping the piece in active syndication for the following weeks or months. After that, you can republish the piece.
The post can also be transformed into other types of content or rewritten if it needs to be updated. For example, you can include current statistics and details, or you can convert the content into a video or infographic.
By using these 10 simple methods you can gain a lasting value from each post you create. If your blog posts are built around solid ideas, tailored for your target market, and they’ve been executed in a way that makes your site and brand appear trustworthy and authoritative, it’s worth putting in the time and effort to properly promote the piece after publication.
Grace Lee has been practicing in the field of digital marketing for several years now. She has already brought numerous sites in search engines’ first pages in search results. In her spare time, she loves listening to podcasts about Google algorithm updates and other matters related to SEO.