The way people do business now is a lot different from how it was in the old days. Through the use of the internet, business people can make successful deals without the countless face to face meetings. Some people can promote services they offer, and some may easily sell stuff online, eliminating the need to rent physical commercial spaces with skyrocketing rental rates.
However, a few things never changed, like business card printing, which is still a current trend. Business cards have been popular for decades; in fact, the first card was used in the 17th Century by the elite members of the society. Who would have ever thought something so small can help create a profitable business venture?
Advantages of printed business cards
Companies all around the world have recently implemented paperless transactions. This drastic and sudden action has somehow affected business card printing. But there is no denying that using and distributing printed business cards is still an effective way of promoting a business.
Has anyone ever seen a tiny box or glass bowl placed on top of cashier counters on some business establishments and shops? What is its purpose? It is actually where businessmen or women put their business cards in to make it visible enough for people to see. This method is just one way of effectively promoting a business without the need to approach and talk to a random person. It is surprising how a tiny piece of paper can be a tool for successful marketing plans.
Another advantage of utilizing printed business cards is that it is a lot easier and less awkward to hand a piece of paper to some folk than providing a full website link for them to access. Chances are, the person could get the address wrong, not find the site, and forget it altogether. One more thing to remember is that handing over something tangible is a lot more believable compared to some online postings; this is because most people are more cautious when accessing unknown websites.
A good first impression
A good, first impression matters and your business card helps you achieve that. It would be inconvenient if you do not have one. A card gives a prospect the impression that the business is a professional in the field, and that it is looking forward to doing business with them.
More beneficial for traditional prospects
Different strokes work for different folks. Not all possible clients are well-versed in new technology. Some old-school clients detest tech-savvy, website-based cards. They still prefer getting a printed business card. It is a small piece put in a pocket or wallet for easy access. Another old-fashioned marketing strategy is to attach a business card to a coupon or savings deal, which is highly effective in gaining repeat customers.
People tend to forget something that’s not eye-catching. For business cards to work, one has to use his/her creativity, not to mention personality. Business cards have to be personalized according to the business person’s preferences and style so that customers can tell them apart; that’s an excellent marketing strategy. Time and technology today may be a lot different from how it was decades ago, but traditionally doing things never hurt.
This is Kevin, a full-time professional blogger. He loves to travel and try new food, surfing and definitely a music addict. He also loves to write on trending ideas on various topics that prove helpful to others with their personal and business works.