Search engine optimization (SEO) and pay-per-click (PPC) advertising are two primary tactics for getting website traffic. SEO improves rankings to gain organic traffic, while PPC instantly sends visitors through paid ads. When launching a site or optimizing an existing one, a key question emerges – should you focus your efforts on SEO or PPC? The answer depends on assessing your …
SEO vs. PPC: When To Optimize And When To Pay For Traffic
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