Google Analytics is very popular since it is the most used analytic software which is being used in the market for quite some time.

Most businesses both small and big do use Google Analytics to help in improving and assessing their marketing strategies so that they can make the most out of their investments. However, you do not have to get Google Analytics certification in order to start using the program.

Majority of people are known to ignore the importance of getting Google Analytics certification since they have to pass the Google Analytics Individual Qualification (GAIQ) exam which many think is difficult to pass.

It does not matter if you are looking to gain new digital analytics skills or proving your ability to your potential clients, it is important that you get Google Analytics certification.

Here is how you can ensure you get certified.

Step 1:  Ensure You Sign up to Google Partners

Google Partners refers to an online vehicle for Google collaborations and interactions with agencies and digital marketers. Only people who have signed up with Google Partners are able to take Google Analytics Individual Qualification (GAIQ). Hence, you will have to apply in order to join.

Step 2: Take Time and Do Your Homework well

You will have to get a comprehensive working knowledge of Google Analytics and digital analytics platform in order to pass your GAIQ exam. Google’s own courses and guidance are the common revision starting point both for the experienced users, Google Analytics and newcomers.

You will have to cover all the subject matter in the following courses in Google IQ.

  • Beginners Google Analytics
  • Advanced Google Analytics


Google Analytics certification

In case you are interested in learning and understanding a subject, you will have to explore the content of the course. Below are some of the free tools which can be of great help to you in helping you master Google Analytics.

  • Target Analytics Resources and Internet Data

This is the library for guides, podcasts, and articles that will help you in broadening your knowledge.

You can always sign up for the Target internet digital online marketing courses. Here you will get a variety of Google analytics modules that will not only be of great help to you in passing your exams but will also offer you practical hands-on guidance when it comes to using and understanding Google Analytics.

  • Try Taking a Mock Test

The students who do not pass their GAIQ exams will have to wait for up to seven days before they can retake their exams. It is therefore recommended that they carry out mock test first.

  • Try using different forums to help you get help

Are you having it difficult in wrapping your head around the pesky tracking code? Are you not sure about how you can set your goal? In case you do have any issues with the Google Analytics feature, you can try asking for support in any of the many forums that are dedicated to solving Google Analytics issues.

  • Make good use of the Google Analytics YouTube Channel

One sure way that will ensure you keep your YouTube homepage full with fresh GA content is subscribing to the Google Analytics YouTube Channel. This is a sure way to help spur you.

  • User Case Studies

The case studies are known to reveal some of the ways Google Analytics is being used to great effect. In case you are a newbie, the user case studies will help you in understanding the Google Analytics practical applications that might come up in the GAIQ exams.

 Step 3:  Register for the Google Analytics Individual Qualification (GAIQ) examination

GAIQ exam is modular; hence, you can always take the exams one topic every time.

When getting started, go to Google Partners and do the following:

  • Click on the Certifications
  • Click on see exams
  • Move over the exam section and click on the exam details.
  • Click on take exams
  • The exam will immediately start in your web browser.

When you start the exams, 90-minute timer will start counting. You can never stop the timer until when the 90 minutes will be through.

You will need a minimum of 80% or higher to pass. However, in case you do not pass, you can always wait for seven days before you retake the exams again.

You will receive a unique GAIQ certificate once you have passed. The Google Partners profile will immediately be updated reflecting your Google Analytics certification status.

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