The advent of digital age has paved the way for brand online to exploit the Internet for their marketing strategies. Throughout the years, it has allowed them to reach their target audience, understand user behavior and track results real-time – a few of the many capabilities the old-fashioned advertising – TV and print – just can’t provide.
Surprisingly, even traditional online advertising is also becoming a thing of the past. In 2014, one study was conducted to determine how millennials view digital ads. It found out that although millennials are influenced by digital ads, 54% of them don’t click on banner ads because they view them as unreliable.
It only shows that in a world where platforms such as Facebook Ads and Google Adwords allow you to run ads, increase your visibility and generate more leads, branding is still an opportunity not to be missed.
How to Build Your Brand Online
Online branding is the often ignored side of digital marketing. Although it doesn’t provide the immediate results of paid advertising, it’s probably the most valuable marketing tactic there is. True, there are countless ways to build and expand your brand online. But, in this article, we listed the five essential tips you need to know to get started.
The first order of establishing your online presence is to create a website. To do that, you’ll need to find a hosting provider to power your site. Afterward, you need to focus on the content and overall design. As a rule of thumb, your website should be clear and navigable so visitors can easily find the information they need.
Further, your website should be accessible on desktop and mobile. So you need to ensure that it translates across all devices accurately.
Creating a website is the starting point for establishing your online presence. But, quality content is what will make your visitors come back. Starting a blog with relevant and authoritative content helps drive traffic to your website, thus improve your ranking in search engines. In fact, statistics show that brands who blog generate 67% more leads than those who don’t.
What’s more, not only blog attracts more audience, it also helps shape your authority, since it’s the best platform to define your brand and educate them about your niche at no cost.
You may know your content is great but is it reaching the right audience? Search Engine Optimization (SEO) can significantly make your brand discoverable to people who want and need your offering. As Google updates its algorithm at least 500 times a year, you need your website to be SEO-friendly so it can be easily found on search engines.
Hiring an SEO company allows you access to key SEO tools and strategies such as using keywords relevant to your business. GoogleAdwords has a tool that helps you identify the essential keywords you need to use in your content, titles, and meta-tags.
4. Social Media
When everyone is present on social media, it is crucial to exist on platforms where your target audience is. By finding out which networks your audience uses, you can easily establish your digital marketing strategies which include identifying the best times to post and the types of social media posts to use.
A solid social media marketing strategy is a cost-effective way to increase brand awareness, engage with your followers, and drive new leads all at once. Moreover, being active on social media allows you to increase client retention and build new relationships alike.
5. Email Marketing
Email marketing is also a fast and cost-effective way of nurturing relationships with new and existing customers alike. But, unlike any other on the list, this strategy is permission-based which means your contact list will be made up of users who have signed up to receive emails from you. It means those who will receive your emails are genuinely interested in your brand and are more likely to engage your business.
Although it may seem out-of-date, statistics show otherwise. In the past four years, email open rates have increased by 180% on mobile devices. More than 50% of smartphone users in the US, on the other hand, access their email via phone rather than a desktop.
Is your digital marketing game strong?
When it comes to digital marketing, constantly updating your ideas and strategies is crucial to keep up with the fast-paced Internet. Follow these tips and you’re sure to expand your brand online.
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M2Social is a digital marketing agency in Quezon City that is committed to help businesses establish their brands online and on social media, through engaging content and conversations focused on things relevant to them and to their business.