You’ve been dreaming about it for years, but now you’re finally ready to take the plunge and start your own e-commerce Business store. Keep in mind that e-commerce companies are inherently risky, so preparing yourself with knowledge and advice before beginning your entrepreneurship could go a long way in paving the path to success. Use the following tips to increase your chances of starting a thriving e-commerce business.
Choose a Robust E-Commerce Shopping Cart Platform
Your shopping cart is one of the most important parts of your site. In fact, the average cart abandonment rate based off 40 separate studies is 69.89 percent. Why do customers so frequently give up on purchasing items? For many (60 percent), taxes, fees, and shipping are too high. Others (37 percent) balked at having to create an account, while 28 percent said the checkout process was too complicated or too long.
These are all valid customer concerns, and you can mitigate them by partnering with a robust e-commerce shopping cart platform. By using a shopping cart service, you can take full advantage of sleek and modern interfaces without worrying about programming or editing the software yourself. It simplifies things for both your business and the customer.
Create a Functioning Mobile Site
Experts estimate that spending via a mobile device has jumped from $204 billion in 2014 to $626 billion in 2018. That’s an enormous increase, and if you’re not taking advantage of it, you’re losing out.
Even if you have the best desktop site known to man, customers will get frustrated trying to assess it on a mobile device with a smaller screen. These frustrations might even cause them to abandon your site and head elsewhere. Prevent this by creating a distinct mobile layout with clear, easy-to-read text and links, automatic resizing to fit the device’s dimensions, and limited forms to fill out.
Utilize Social Media
While you’re focused on the social aspects of your website, don’t forget to actually create social media accounts for your business. Statistics show that 90 percent of businesses will be using social media by 2020. If you’re not among these numbers, your business might as well not exist. About 2.46 billion people use social media across the globe, meaning you’re missing out on reaching about a third of the world’s population.
What should your social media efforts look like? Create profiles on all the major sites, including Facebook, Twitter, and Instagram. Post to these sites regularly with robust and interesting content, whether it’s photos of your latest products or an engaging blog post relevant to your industry. Interact with your followers, as 78 percent of people believe that social media is the future of customer service.
Starting a successful eCommerce business is not easy; it will take a lot of hard work and determination to see a profit. However, if you push yourself and apply some of the above tips to your business plan, you should start seeing improvements in your revenue. Perform additional research to find even more ways to increase your chances of affluence.