A brand’s website is crucial to its success. It serves as a brand’s portfolio from the perspective of the consumer. We frequently Google a brand to find its website when we want to learn more about it. Our main objective is to find out what the brand offers or whether it lives up to our expectations of a brand worth investing in.
Your website needs to include something that will keep users’ interest in this quick-paced world where people want things to happen quickly—otherwise, they might leave without even giving it a second look. In such a scenario, YouTube comes into the picture.
Allow us to explain. YouTube is one of the most popular video-sharing platforms that keep the audience glued to their device screen.
Therefore in this blog, we will discuss how you can boost the dwell time of your Website using the Youtube Widget for your HTML website.
But What Is Dwell Time?
A visitor’s average time on your website is known as the website dwell time. If the dwell time of a website is lower, this means that the website does not align with the needs and intent of the website visitors.
Simple Ways To Improve The Dwell Time Of Website Using YouTube
Many fake online marketing gurus say that YouTube Videos and your website’s dwell time are totally unrelated. However, using YouTube videos, you can engage your visitors for a longer time. All you need is an unbreakable strategy. And to make things easier for you, we have created a list of strategies to help you achieve milestones in your business. So sit right here and read this blog till the end.
1. Add Responsive Video Content
Your website’s engagement rate can greatly increase by including responsive and interesting video content. Ninety-eight percent of marketers predict that video will be crucial to marketing in 2022. Videos typically last between 30 and 60 seconds. Your website visitors are automatically hooked and spend more time on it when you add an interesting video.
Ensure you can add responsive video streams with the program you use to embed the videos on your website. As a result, viewers of your website can effortlessly watch the videos while using a smartphone or other mobile device.
2. Embed YouTube Widget On HTML Website
As is well known, YouTube is capturing the attention of many online users with its vivid and fascinating content. Because of this, its monthly user’s number is in the billions, and their dwell times are infinite. We’ve all logged into YouTube and browsed the feed or Reels for hours. As a website owner, this presents a fantastic chance to profit.
You can use any social media aggregator tools to embed YouTube video on HTML website. It allows website owners to gather their favorite YouTube videos, curate them, and display them on their websites. You don’t need to know how to code to integrate a YouTube widget. These tools provide responsive feed as its best feature. So your website visitors can easily use the YouTube videos widget experience on your website whether they are using their smartphones, tablets, or PCs. Did we mention how much it can increase website stay time and greatly enhance your YouTube presence?
3. Incorporate User Generated Content
User-generated content (UGC) is the material that your audience or clients produce for you. It might be a fan, a following, or a regular client who has posted anything on social media, such as a picture, a video, or a tweet, or who has written a review on one of your review sites, such as Google Business Profile, Yelp, or Facebook Reviews. UGC is trusted by millennials 50% more than brand-created original material. Why not display this content on your website to increase its credibility?
Branded content and brand-generated material are frequently displayed on a brand’s website. But gaining the support of your audience for your brand is crucial to building a strong reputation. It immediately establishes confidence and demonstrates that visiting your website could be worthwhile. Additionally, you’ll discover that your visitors will be more likely to return frequently and interact with your content.
We are at the end of the blog. And we’ve just demonstrated several ways to increase website dwell time strategically. One thing is certain: You’ll keep your website visitors interested for longer, whether you choose to simply create dwell-worthy website content, embed an engaging YouTube widget, increase your website speed, bring transparency to your website with user-generated content, add relevant videos, or do all of the above.
Therefore, use these strategies in your website visitors’ experience approach and observe how the dwell duration increases.