Creating a Google Analytics account is an important step when you’re looking to improve your marketing campaigns. However, tracking the results of campaigns is just the start. This powerful tool boasts a multitude of features, but you need to understand the data and reports you see in order to fully leverage the insight Google Analytics provides. This shows you how to make the most of the data you collect so you can find the insights that prove most useful for your marketing goals and needs. The cheat sheet gives you a snapshot of how you can use Google Analytics Goals to keep track of predetermined successes, ensuring your digital efforts truly align with what you are trying to achieve and highlight areas where you can improve. You will also see how to use interactive reports and make sense of the key data points metrics and dimensions while learning some tips and tricks that will help you make the most of Google Analytics.