“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

– Pierre Omidyar

The last decade has brought about a massive shift in how we make sense of the reality around us. With technology growing exponentially at a consistent pace, we no longer pay heed to conventional methods. The world of business doesn’t linger behind the digital revolution and MBA in Digital Marketing prepares students for the tech-driven and dynamic world of Digital Marketing.

Digital marketing, over the past few years, has unraveled new avenues for companies and created unparalleled employment opportunities. From Content Management and Social Media Marketing to Brand Management, an MBA in Digital Marketing from top colleges like IIMs and JECRC college can take you in several directions, expanding your horizons as well as imparting precious business administration skills.

What will you learn in the course?

The course structure of an MBA in Digital Marketing entails an extensive understanding of both, theoretical as well as practical concepts and ideas related to the business world. It is important to use the conventional marketing theories and paint them with the vibrant shades of the ever-growing technologies and software. Some important skills which this specialization develops in a student are:

  • Digital Advertising
  • Social Media Marketing
  • Affiliate Marketing
  • Marketing Management
  • SEO and SEM
  • Web Analytics
  • Brand Planning and Marketing
  • E-mail Marketing
  • Bookmarking

Where can you see yourself in the next 5 years?

Digital Marketing these days is not just confined to digital-centric companies, but is useful, rather essential in education, consulting, finance, fitness, and even the entertainment industry. Graduating from a good college like the prestigious IIMs or JECRC College gives your career a head start as well as provides ample experience and opportunities in the following field of work:

  • Digital Marketing Manager
  • Advertising Manager
  • Brand Manager
  • Market Research Analyst
  • Content Marketer
  • Campaign Managers


Top colleges you must consider!

For any management program, it is important to chase the sky beyond the classroom and books. Practicality and experience become important factors companies consider before hiring for an MBA in Digital Marketing. From infrastructure to placements, a good balance of all aspects a college or university can provide is essential when you’re considering joining a program. There should also be a focus on the experience which a college provides to its students. Some of the names being IIMs, XLRI, Symbiosis, and JECRC College. Here is a list of the top 3 colleges for MBA in Digital Marketing:

1. Xavier’s Institute of Management and Research, Mumbai:

One of the top names in the industry, the college is known for its internships and placements. Located in the financial capital of the country, the campus hosts top MNCs with attractive offers for students. It also engages students in workshops and seminars which leap beyond the basic, repetitive knowledge and focus intensively on crafting industry experience. XIMR is one of the best places if you’re looking to work in a good organization that helps you grow with it and also pays your checks well.

2. Rayat Bahra University, Mohali:

Ranked one of the best institutes for MBA in Digital Marketing, RBU harbors one of the best infrastructures and teaching faculty on campus. The level of experience and guidance which the faculty brings to the table is unparalleled and with regular workshops and field visits, the students get to experience the best of all the things! The college focuses on the all-around development of individuals and beyond the classroom, they encourage students to experience practical aspects.

3. JECRC College, Jaipur:

Established in 2012, the college offers a wide range of management programs, but the highlight of their digital marketing program is their up-to-date course structure and emphasis on workshops and practical outlook on a technical cum management program. JECRC College acknowledges the merits of a well-designed course outline and hence, they regularly update their course structure to keep up with the industry standards, so that a student is always aligned to the work they would have to do.


Digital Marketing has set its name in the future and is finding avenues to expand even further beyond what it has already achieved in the business sector. If you’re someone who is looking for a career in the same, furnish your tools and get ready for an amazing ride!

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