Facebook may have created a lot of confusion with many account creation methods. Deciding can be a bit difficult, as there is no specific criteria or rule for what kind of account they need to create for brands.
Some brands have pages on Facebook, some setup groups. Some have a profile, and so on. So which one is more effective? Which is easier to find? Which has more followers? Questions like can put companies’ decisions making the process difficult. Before you decide which of these accounts related to Facebook is more advantageous, let’s examine the issue together.
It is more useful to create a Facebook business page for brands. On the Facebook page, brands clearly state their information and how they can be reached. Besides that, they can create photo albums, share photos, present instantly captured images to their followers, and upload videos via smartphone and mobile apps. Moreover, the current posts of them can be viewed on their homepage. Personal profiles that follow these brand pages can receive notifications for each new post or update of these pages if they wish.
In addition, these pages can block the followers from posting on the page by changing their settings. The pages also include tools that are not included in personal profiles and groups, which enable the management and evaluation of notifications. For example, it is possible to evaluate how effective their posts are and how much feedback they receive in line with the notifications received in the “Insights” section.
How To Create A Facebook Business Page
When creating a page: You need a Facebook profile to create a page. If you do not have one, create an account first. Once you created and logged in to your Facebook profile, go to the “Create a Page” section. When you open the page, you will see the following options:
- Local Business or Location
- Company, Organization or Institution
- Brand or Product
- Artist, group, folk icon
- A Public Reason or community
You can choose the appropriate one for your company from these sub-categories. Choose the industry you are in and click on next to continue following the instructions. After entering the necessary information, you can start your page.
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