It’s not hard to spot how cybersecurity impacts global business. As more businesses work to secure their intellectual property and maintain digital assets, it only seems as though cyberattacks grow more sophisticated. While encryption protocols and a DRM system might seem like they’re lower priority items, you mustn’t let them fall by the wayside. Since it’s harder now than ever to attract and retain customer loyalty, you don’t want to harm your reputation with a messy data breach or an encryption failure.

If you’re trying to ward off piracy with the right digital media plugins and DRM technology, it’s important to look at your security needs and make appropriate decisions. For key ways to protect your data assets, here’s what you need to know.

You Should Use the Right DRM System


For brands that produce large volumes of digital media or license media, software, or even content like DVD videos out to other users through digital filesharing and libraries, you need to be able to regulate who’s able to access your digital assets and when. After all, if you’re providing digital media downloads to your users that are conditional upon a monthly membership fee, you want to ensure that you’re protected against unauthorized use. This is especially important if you’re an active copyright holder, as you likely are if you produce eBooks, media subscriptions, or recurring digital memberships.

While your DRM system should ensure that the users have enough freedom to use their products across their favorite Apple and Android devices, you don’t want to miss out on essential opportunities that could impact your brand or bottom line. That’s why copyright holders need effective DRM solutions that are flexible enough to work for several use cases.

When you’re picking out DRM software, it’s important to look for DRM solutions that provide robust remote support options, smart key delivery, and low-cost integration solutions. This empowers content creators, entrepreneurs, and business owners alike.

Keep Track of Your Digital Inventory

Without a sort of information inventory, it’s that much harder to limit playback access, take stock of your digital assets, and ensure that there are no irregularities or abnormalities within your system. In these cases, you need to start to craft your information inventory, so you’re able to take stock of what you’re storing and where you’re storing it.

For many businesses, this is critical. Think about your products, services, and systems. How do your customers primarily interact with you? Is it through a desktop browser or a mobile device? Do they use your proprietary app? In most systems, customers interact with your data through multiple touchpoints. More connected devices equate to more opportunities for cyberattacks and data breaches. When you’re transparent about what digital assets you store and where you keep them, it’s easier to look for areas of opportunity and systemwide improvement.

Maintain Regular Updates


Oftentimes, cyberattacks happen because software applications and other programs weren’t properly updated or maintained in the first place. If you’re not ensuring that all of your systems, programs and applications remain updated, you’re leaving your brand vulnerable to digital threats. However, many brands struggle with this on their own. As a result, top cybersecurity services can help you implement the right systems, protections, and encryptions to protect your brand from damaging attacks and negative customer fallout.

With the right DRM integration, a few smarter digital inventory systems, and third-party cybersecurity services, it’s much easier to thwart cyberattacks, maintain digital freedom, and help customers feel confident when they’re buying your products, signing up for a membership, or using your services. It’s the smartest way to run your business.

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