Shooting a promotional or advertising video is critical to a brand. You need to do it right or risk losing out to the stiff competition. Using an online video editor is the first step in shooting a great promo video for your social campaigns. You can visit promo.com to learn more about how an online video editor can be of help to you.
Shooting a video in itself is a great step to bolster your marketing needs. However, merely doing so isn’t going to elevate your brand or business. Thus, it is critical that you understand how well you can shoot a promo video to capture the attention and minds of your audience. So, here’s how to do it the right way:
Use an Appropriate Online Video Editor
There are tons of video editors that you can choose from in this current market. But the one that you choose has an impact on how you will make your videos, and how well they rank. Therefore, it’s imperative that you just choose the right one for your marketing needs and social media campaigns.
While there are many online video editor apps in the market, Promo tends to stand out as one of the best ones that you can use for your videos. Try it out today and see how great your videos look.
Capture the Attention of Your Audience Early
Ensure that you capture the attention of your audience in the initial seconds of the video. This way, they can watch the rest of the video to the end, and even get something meaningful out of it.
Most people get bored or rather judge a video by the first few seconds that they can watch. That is why it’s critical to take the first 10 seconds to capture their attention completely. Through the help of a good online video editor, you can add special effects, texts, and even images that can entice viewers to watch on.
Otherwise, if you fail to do this properly, they’ll skip your video and head to the next one. The best videos aren’t even the ones with too much detail. Rather, the ones that draw the attention of the viewer and immerse them completely inside.
Create a How-to Video
Tutorials and how-to videos have proven to be very effective in social campaigns and advertising. They help to ensure that you get and understand something that you had doubts about before.
Are your clients or viewers asking questions about your business or brand? Do they have doubts about using a certain product or service? Why not consider creating a how-to video that can help them understand that particular subject?
And it’s simple to create such a video using an online video editor. You only need to use a few effects and add some text and images for a start. Most of these online video editor programs have ready templates that you can use to create the videos.
These types of videos are immensely widespread on social media sites. The best way to create a how-to video is to first examine the niche that you’re in and what many people have questions on. For instance, if you’re selling a hairdryer, you can create a how-to video about using a hairdryer.
Make an Emotional Appeal
If you’re looking to make people take action on a certain part of your video, then you need to arouse emotions. You need to make them fall in love with the video. Thus, videos that can arouse deep emotions and make viewers engrossed have the best results. By appealing to the emotions of viewers, you ensure that people will be more willing to reply to your call-to-action buttons.
Create Videos with No Sound Using an Online Video Editor
You don’t have to use audio in your videos. With the help of a good online video editor, you can create short videos with no audio for your social media campaigns. It has been proven that most people on Facebook and even Instagram don’t watch videos with audio.
For such a video, you’ll need to use bright colors, which can capture the attention of the viewer quickly. Moreover, you’ll also need to use captions and words that can make viewers understand what you’re talking about easily.
Take Viewers Behind the Scenes
Sometimes the best promotional video isn’t even the one that talks too much about you. In some cases, just creating a video that takes viewers behind the scenes is enough. Therefore, ensure you show them what you do to deliver the services and products that they see/use.
Such videos will make your clientele and audience more interested in your brand. Moreover, they’ll have more confidence in your operations. Try it out today!
Final Thoughts On Online Video Editor
Now that you have seen what a promo video can do for your social campaigns. It’s time to create a promo video today using the right online video editor.