Today, there are more ways to reach people than ever before. With the Internet thriving, there are more platforms for marketing, sales, support, and communications than ever before. The use of animation in business communications has grown exponentially based on the increased opportunities that animation videos provide. 

Animation adds depth to messages or products through eye-catching moving images. You can tell a story or express a message in a short amount of time and can help to educate or explain complex subjects or subjects that are otherwise difficult to understand.

Types of Animation Videos and How To Use Them

There are a variety of video animation styles that can be as entertaining as your childhood favorite Saturday morning cartoons or as practical as an illustration of a concept.


2D animation videos

2D animations are interactive media with multiple components that engage viewers emotionally. Through this type of marketing, the audience can connect on a deeper level with the brand. Despite the advantages of traditional marketing methods, 2D animation has proven to be a very effective approach. It increases visibility on modern platforms, generates better leads, and attracts a younger audience. 

2D animation has become the preferred method for a variety of marketing purposes despite its complexity. A cost-effective and highly scalable marketing solution, it can be used in both traditional media and online marketing. Since it is easy to distribute and has low production costs, it is popular with many brands. 2D animation delivers better results than traditional marketing and is easier to use.

When it comes to video production, 2D animation is a viable option for companies with large budgets. Additionally, it’s a cost-effective way to address the skills shortage that many companies face by reducing time-to-market and overcoming the challenges of skilled labor. 2D animation allows businesses to produce highly informative and entertaining onboarding materials and explainer videos.

3D animation videos

3D animation can transform your business by adding amazing detail, depth, and lighting to even the dullest objects. Today, we’re seeing 3D animation used in everything from education to military applications. Industry processes are much more efficient, engaging, and smoother when using 3D animation.

As a result of the ‘three-dimensional’ effect, the images look extremely lifelike in 3D animation. This is why it is much more eye-catching than a standard image. 

By using 3D animation, businesses can create a memorable and immersive customer experience. Often, these communications are with customers, but they can also be within a company.

Communicating with 3D animation:

  • Converts more customers.
  • Enhances brand recognition and recall.
  • Enhances the appeal of previously ‘boring’ products.
  • Provides businesses with time, money, and resource savings.
  • Becomes permanent when recorded, rather than one-time training sessions. In this way, viewers can rewatch training videos for as long as they like.

Motion graphic videos

“Motion graphics” are simply graphic designs in motion that fall under the umbrella of animation, as do cartoons, claymation, and stop motion.

The following are just a few examples of what marketers can achieve with motion design:

  • Facebook ads with animated explainer videos.
  • Videos and GIFs that loop on social media.
  • Animated logos and data visualizations in pitch decks.
  • Scrollable web pages with moving illustrations and elements.
  • Animated icons and captivating transitions in video content.
  • Make your blog headers pop with cinemagraphs.

Videos and animations can be leveraged by marketers in almost any marketing channel with motion design. These benefits include:

  • More engaging emails. When “video” is in the subject line, emails are opened 7% more.
  • Rank higher in search engines. Approximately 10% of Google searches on page 1 contain a video, which can improve your blog’s bounce rate
  • Increased conversion rates. Videos have a 34% higher conversion rate on landing pages.
  • Returns on Facebook ads are better. Facebook says the number of advertisers using video has increased by 3.8x, and static image campaigns with video achieved a 17% higher conversion rate than static images alone. At a reduced cost, it can lead to 5.5x more conversions.
  • Twitter traction is increasing. Over 2 billion videos are viewed on Twitter daily, a 67% growth year over year. On the platform, the video generated 10x more engagement and saved more than 50% on cost-per-engagement.

Animated typography videos

The use of typography animations has been extremely popular for many years, and we can see them everywhere from movie openings to television commercials. Website designers and display banner designers have also widely adopted them. Its eye-catching properties and power of conveying powerful messages make typography animations so popular with designers.

Animated typography is also known as kinetic typography. The term simply refers to ‘moving text’. Using text and motion, this animation technique conveys ideas and evokes emotions. If you want your videos to be future-proof, kinetic typography can be an excellent marketing tool. 

The World Advertising Research Centre reports that 72% of internet users will only use mobile devices by 2025, and most sites automatically mute videos when accessed on smartphones. When you use kinetic typography, you can get your message across even without sound.

Stop-motion animation videos

Videos with stop-motion animation work like flickering videos. Items on the screen keep changing and moving while the camera remains in one spot. There are times when it looks like a cartoon video, but it’s not the same. 

This type of video is cost-effective since it does not require you to pay as TV ads do. All you have to do is pay for the production costs and upload the video. Uploading is free of charge since many sites provide free-of-charge uploading. Once it is viewed by the viewers, the quality of your work speaks for itself. In that way, you can achieve results very quickly that is straightforward and transparent.

Whiteboard animation videos

Whiteboard animation is a style of video that appears as if the content is hand-drawn on a whiteboard or white background. Due to its simple graphics, it’s a popular way to convey complex information.

An animated whiteboard video explains a concept or idea using vivid images and powerful words in a short presentation. It demonstrates ideas simply by drawing on a whiteboard. Using engaging visuals and audio, this modern technology presents information to its viewers.

If done right, whiteboard animation is the easiest type of video production since all you need are whiteboards and markers. As whiteboard animations take less time to produce, they can be created within shorter deadlines if necessary. While this video medium may be cheap, it is not lacking in quality. A whiteboard animation will help you stand out from your competitors.

With all kinds of animation videos available on the Internet, you can create animations that keep your audiences engaged and interested. Make animation videos for your website, brand, or internal marketing campaigns. The possibilities in using animation videos in the digital world have no limits.

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