Events are an amazing way to gain new customers. They are one of the easiest ways to grow the business. You can plan one and add depth and meaning to your existence. Your business can leverage events to enhance its reach and broaden its horizon. New markets become available to tap, new customers can be tapped into and above all, brand visibility goals are met in an easy manner.
Further, be it top corporate houses or small entities, events are helpful for everyone to boost exposure, reach the target audience and show the world your wares or mettle. All this and more is achievable when your business plans to host a lifestyle event and make its presence felt in the market.
Events can benefit your business at many levels, including –
- You get customers in the door by spending a little amount.
- Brand building happens and more people become aware of your business.
- Sales pick up, when if in the long run in some cases, and business goals are achieved.
- Customer loyalty is built.
- Your business progresses beyond leaps and bounds.
Clearly, a range of benefits accrues when a business decides to plunge into the fascinating world of events. This is how a small business grows steadily and becomes a brand to reckon with in future.
Tips for Hosting a perfect lifestyle event
Brands planning to host a lifestyle event need to take some well-measured care to get the maximum out of the occasion. The foremost priority should be to have experts on board and get the events progressed in a desired manner –
Here are some important tips for hosting the event –
1. Consider the customer base and their interests
No event can become successful unless it took into consideration the customer base. Since your aim is to catch the attention of customers, the event then should be the means to match with the ethos challenges and lifestyle of the subject. The focus should be on to appeal the audience, arousing their curiosity, harnessing their interests, feeling their challenges and adding value to them. Anything beyond that won’t work for sure.
2. Maximize the reach with partnerships
It’s quite possible that the event you plan may also be serving the purpose of some other brands which are not your competitors but have a similar clientele. In such cases, you both can forge a partnership and maximize the reach easily. You can thus market to their customers and vice versa, and this is low the same cost for the event can produce double the results.
3. Get the scheduling right
One aspect of event planning is the schedule. As a business, you have to know those days when the sales are slow and when it’s high. Similarly, you have to focus on the most productive timing of your audience. The best day and time should be selected keeping in mind the interests of both the parties involved. Only then can you expect the event to benefit you in a real sense?
4. Be right with logistics
Much of the success of an event also relies on the time spent in planning the logistics. This means you have to factor in every imaginable step to enrich customers in one way or another. Whether the event is indoor or outdoor, you have to plan for sitting, eating, resting and so on. To top it all, the event has to have the aesthetic befitting of the occasion.
5. Add a new meaning to customer service
The purpose of your event is to let customers see products and services. But then, this major drive should not be so obvious and rather the audience should be inspired to reach where you intend them to. This is only possible when you have well-planned service in place. You have to assist the customers navigate their way around the event but not make them feel like forced.
6. Follow up with the customers
A follow-up is key to leveraging the event to success. For that, you will need contact details as to what else you need to keep in touch! You can find them on social media, send in newsletters or call them personally to share details about any aspect of the business. Avoid spamming the audience and rather focus more on reaching out to them. If you located their interests well, you would be able to serve them well!
7. Do measure the ROI
You have hosted an event, hired a top event agency and spent a good amount of money to catch customers’ attention. Hence, you’d be keen to measure the ROI to plan future course of action. In some cases, it’s not always a possibility to know the conversion rate as customers take time to respond. They might return after weeks, months or years. But then, make sure you knew the return on investment by tracking the number of attendees.
Author Bio:
Akshay Sharma is a digital marketing enthusiast and has written many topics in the related field. He works with Wonderland Agency, which is one of the best event agencies in the UK.
