Through the years, non-alcoholic beverages gain momentum as many people have decided to choose healthier alternatives to alcoholic drinks. Young adults, non-drinkers, or occasional drinkers also opted for drinks with low to non-alcohol content with nutritional benefits. With its popularity, it can’t be denied that these beverages are becoming a trend everywhere.
However, it is interesting to know how big the market for non-alcoholic drinks is in the present, and how big it will be in the future? The demand for alcohol-free beverages continues as people get conscious about their health. It is expected that the market for alcohol-free drinks will surge up in the following years.
However, not all alcohol-free beverages are suitable for the body and health. Will the demand for all non-alcoholic drinks increase? To understand it more, non-alcoholic drinks will be discussed in this article.
What is a Non-Alcoholic Drink?
Non-alcoholic beverages, as the name suggests, are drinks that have no or less alcohol content. It means that there are numerous kinds of non-alcoholic refreshments, and it can be anything from mocktails to ordinary juice in the refrigerator.
It is becoming popular because people are now getting conscious of their alcohol intake, especially the new generation of young adults. There are now many people who are changing their lifestyle, which opens a new trend of consuming non-alcoholic drinks.
Although there are different kinds of alcohol-free drinks, the most popular are non-alcoholic alternatives. This type of beverage looks like an alcoholic drink, but it has less or doesn’t have any tinge of alcohol in it. Aside from that, the taste of these beverages can be the same or might be better than alcoholic drinks. It can even give nutritional benefits since it can have fruits, vegetables, and other good stuff infused into it.
With all that, it is understandable why many people buy non-alcoholic drinks. Anyone can enjoy and have fun with it without any problem.
Examples of Non-alcoholic Drinks
- Mocktails
- Apple cider
- Milk
- Soft drinks
- Tea
- Juice
- Coffee
- Smoothies
- Chocolate drinks
- Water
- Frappes
- Non-alcoholic alternatives
What is the Market for Non-Alcoholic Drinks?
As mentioned earlier, people nowadays are conscious of their health and starting to stop or lessen their alcohol intake. They are choosing alternatives like non-alcoholic beverages that are flavorful and also healthy. It increases the demand for this kind of drink, and it is expected to increase further in the following years. It is estimated that it will go up to 5% or $ 1.6 trillion or more by the year 2025.
Aside from that, the demand for a non-alcoholic drink also happens in other parts of the world. It has been observed that Australians have reduced their alcohol intake. The 21 to 34 years olds drinkers have even opted to consume low to non-alcoholic drinks, heightening the demand for alcohol-free drinks.
Due to this, it is no surprise that even big companies have already decided to play in the field by creating a better and broader range of non-alcoholic beverages, increasing the market of non-alcoholic drinks.
Factors That Affect the Increasing Market of Non-Alcoholic Drinks
Non-alcoholic drinks are not a new commodity in the market, but their demand is increasing currently. The increase in its demand is predicted to continue for a few years. It is also interesting to note that the market is affected by several factors that actively play in the increasing value of this commodity in different parts of the globe.
To understand more the recent trend in this commodity, read more.
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Trend
Since many people are conscious of their health, many choose alternative ways to decrease or stop their alcohol intake. The best option for them is to buy non-alcoholic drinks or spirits. It sets a trend that rapidly grows everywhere and becomes famous around the world.
Even the new generation of young adults is also catching this trend, increasing the demand for these alcohol-free drinks. To meet the demand for these non-alcoholic drinks, many companies are also now shifting their gear by creating different kinds of alcohol-free beverages. Many establishments like bars and restaurants also include these drinks in their menu, which increase the demand.
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Health Benefits
One of the main reasons why many are choosing non-alcoholic drinks is because of their nutritional benefits. Non-alcoholic beverages can be made from fruits, vegetables, and other healthy stuff, making them a better alternative than alcohol. It has antioxidants, vitamins, and nutrients that will help one stay healthy so they can enjoy a night out without feeling guilty.
It also has fewer calories, so people don’t need to worry about gaining weight. Drinking alcohol-free beverages can lessen the risk of getting heart problems. It can also help people sleep and many more.
Due to these benefits, it can advertise as a beverage for leisure and something that could be consumed by those trying to be fit. It is also why the market for these drinks is not limited to a specific group of people.
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Availability
Also, another factor why non-alcoholic drinks are popular is because of their availability to everyone. It means that anyone can drink it since it has low or zero alcohol content. Pregnant women, people recovering from alcohol, people who can’t drink alcohol because of their religion, and so forth can have this and won’t have a problem getting drunk.
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Cost
Another bonus of this delicious drink is its price point. Alcoholic beverages are not cheap, hence why many avoid or lessen their alcohol intake. Fortunately, there are some affordable non-alcoholic drinks that everyone can enjoy. No one now needs to keep avoiding drinking with friends or family since they can opt for non-alcoholic beverages.
However, just a reminder, not all non-alcoholic drinks are cheap. There is some expensive kind that has a unique flavor and taste. The good thing about it is that it’s healthy and good for the body so people won’t have a problem with their health. That would save a lot of money in the future.
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Wide Range of Choices
Another factor that contributes to its increase in demand is its broad range. The non-alcoholic drink has a wide range of options one can choose from depending on the drinker’s taste. Alcohol-free beverages can also be mixed with other drinks and fruits, vegetables, and other stuff to make it more flavorful and tasty.
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Government
The government also helps increase the demand for non-alcoholic beverages since some countries have made rules to limit alcoholic drinks while promoting health consciousness.
Final Thoughts
People nowadays are more aware and conscious of their health, which is why many are searching for nutritional drinks, especially those who are drinking alcoholic beverages. It is why alcohol-free beverages, although not new in the market, are getting an increase in demand throughout the years.
These non-alcoholic beverages are an excellent and healthier alternative, and they also taste almost the same as other alcoholic drinks. It is also much affordable and has a broader range of options that gives the consumer a feeling of something new. Unlike alcoholic beverages, alcohol-free ones are also available to everyone, attracting many consumers, especially those who can’t drink alcoholic beverages.
The shift from alcoholic drinks to non-alcoholic beverages is inevitable, and its growth is expected to increase in the following years. Its market will undoubtedly grow big as people begin to be more conscious of their health.
