Influencers play an enormous role in today’s market, and that role centers around authenticity and trust. Influencer Marketing Statistics present a more personalized version of content creation and marketing than traditional advertising. By focusing on highly specialized content, they can reach concentrated audiences that require a certain kind of transparency to infiltrate. In this article, we will explore how influencers …

You will be surprised by how much businesses have turned to social media to build their brands. Gone are the days that firms would solely depend on television ads and billboards to put their brand out there. The beauty of it is that using social media for branding has no restrictions to whether you are selling a product or a …