Search engine optimization (SEO) and pay-per-click (PPC) advertising are two primary tactics for getting website traffic. SEO improves rankings to gain organic traffic, while PPC instantly sends visitors through paid ads. When launching a site or optimizing an existing one, a key question emerges – should you focus your efforts on SEO or PPC? The answer depends on assessing your …

On the wider internet, there are some key differences between SEO and PPC. Unfortunately, for many business owners, this question doesn’t have a general, straightforward answer. While both marketing tactics are effective, they serve different purposes and often have different results. Depending on your business’s needs, there are many reasons why you might choose one over the other. However, if …