COVID-19 has taken the world by storm. Everyone is in a lockdown, unable to move out, or engage in regular economic activity. Almost every business has been severely hit – mostly due to lack of customers, while others are dealing with a lack of raw supplies to keep them going or shortage of workforce. Irrespective of what the reason for …

The twenty-first-century business is transforming and what transforming the most is a brand experience that businesses want to deliver to their customers. The art of doing business is also transforming from a traditional approach to a digital one. People are more and more involving into digital activities like social media and digital devices like smartphones and VR headsets which necessitates …