Five Digital Marketing Trends Your Business Needs To Try
With the constant surge of social media/internet in people’s daily lives, digital marketing has been on a constant rise. One of the major reasons why businesses fail to start up or manage to even break over time is because of their inability to adapt to the modern day’s marketing needs. In order to effectively market your product in the industry you’re involved in, you’ll have to go the digital marketing way, and there’s simply nowhere around in. While some trends stay the same, some digital marketing trends tend to change over time so here are five digital marketing trends your business needs to try.
A website for your business will always remain the essential part of your digital marketing strategy. A website serves as a front to your business and if it is presentable and easily accessible, it can attract visitors. Not only a professional looking, well thought out website will present your business as being professional and caring for the customer’s needs, but statically, it is bound to increase the number of potential customers for your business since people are more likely to visit the website multiple times and recommend it to someone.
Search Engine Optimization:
Once you’ve created a professional website for your business, you need to make sure that people actually do visit the site and to do that you’ll have to use search engine optimization. It is a relatively easy thing to do and only requires you to use editorial tools to create keywords related to your website and whenever someone types those keywords in a search engine, you’re website will pop up on the top of the page of the search result.
The influence of social media can’t be ignored in digital marketing. With almost two billion people using social media worldwide, it is obvious that if you want your product to be marketed and promoted in a way that it reaches the maximum amount of people, you’ll need to advertise your product on top social media networks like Facebook and Twitter. You need to make sure that your product is advertised heavily on these platforms for your business to become known which in turn will create more sales opportunities.
A proven way to attract more potential customers to your product is to put out great video media content. Your promotional videos need to be entertaining and detailed; yet, not boring and dry. To do that, you can take the help of many video editors out there. The more attractive your video advertisements are, the more likely you are to gain more customers. People mostly watch video content on websites like Facebook and Youtube with a combined number of eight million videos watched in a day; you need to make the most of this trend and make sure that whenever user’s type in a keyword related to your product, your videos stand out amongst others.
Real-time customer service:
While it is true that chatbots and AI are the future of customer service, people still feel more confident while talking to a human in real time. While setting up a chatbot or an AI would be easier than hiring a person for customer service (not only easier but cheaper too), surveys show that potential customers were more inclined to make a purchase on a website if they were talking to a real human. Not only that but many people prefer to talk to a human because they feel like they can make a person understand their problems better than they can a chatbot.
Shawn Marshall is the father of two little girls. He is a digital marketer by profession and is utterly obsessed with the growing technology. He regularly shares her bright ideas on https://squareship.com/.