2017 is that the year of speed. as a result of a massively growing variety of individuals area unit searching and looking out for info on-line, these customers predict sites to supply them the simplest on-line experiences. one in every of the items that folks expect may be a lightning quick come back of results. In different words, quick loading websites.

This article can demonstrate the advantages of optimizing your web site for speed and the way selecting a web site builder will be the simplest answer to realize higher page speed.

Why Having a Fast-Loading web site Matters

It comes as no surprise that customers need a speedy service once visiting a web site. this suggests quicker payment process, quicker loading of product pictures for on-line stores, and quicker results for travel reviews.

According to suppose with Google, a page load time that ranges from one to three seconds ends up in a bounce rate of thirty second. once now frame goes up to five seconds, the bounce rate skyrockets to ninetieth.

This raises the question: Why will web site speed matter thus much?

Benefits for SMBs

A small to mid-sized business can do its core business goals if it will deliver a quick website despite the device that users area unit on – desktop, tablet, or mobile. Businesses ought to suppose holistically, to rank delivering associate overall quick expertise on multiple devices so that they will cater to any or all audiences and straightaway expand their client base.

SEO blessings

Since 2010, Google has created it clear that it’d take into account page speed united of its ranking signals. Google rewards sites that have a shorter loading time by giving them higher rankings. In fact, it’s printed a group of rules, Page Speed Insights Rules, for website homeowners and developers to follow to higher optimize their sites. thus if you’re thinking that that page speed doesn’t have an effect on your SEO performance, check.

Conversion & Engagement

Not solely will associate improved page speed completely influence SEO, it additionally affects each metric on your website that matters. To be additional specific, you fancy higher engagement and conversions such as:

10% longer sessions – net guests pay longer on your website
35% lower bounce rate – Fewer folks leave your website or “bounce”
60% additional page views – Your content gets additional views and this represents higher engagement
The fact that seventy seven of internet sites take quite ten seconds to load on mobile devices offers you a competitive advantage. this case puts you in an exceedingly place wherever you’ll be able to exceed your competition by doing a revamp on your loading speed.

Choosing the proper web site Builder to hurry up Your web site

While you’ll be able to follow some best practices to enhance website speed like optimizing your pictures, minimizing protocol requests, and reducing the amount of plugins on your website, employing a web site builder that’s optimized for speed ensures that you simply get the simplest performance.

For this matter, we’ve chosen four {website|web website} builders that we will take a look at to check however well they optimize each site engineered on their platform for page speed: Duda, WordPress, Weebly, and Wix.